How many Facebook friends would you sacrifice for a Burger King Whopper?
The answer was 10 friends for Facebook users who downloaded the “Whopper Sacrifice” application.
In the last month, fast-food chain Burger King launched their Facebook application that gave users a coupon for a free Whopper — so long as they de-friended 10 people off their friends list. Typically, Facebook does not alert users if they’ve been removed, but the friend-burger trade agreement with the King included message and news feed alerts being sent out once the deed was done — essentially notifying friends that they’re worth one-tenth of a Whopper.
On Jan. 13, the Burger King application got dumped by Facebook for “acilitated activity that ran counter to user privacy,” according to a statement from the company. Instead of tailoring the application to Facebook regulations, Burger King canceled their campaign and posted on their website WhopperSacrifice.com that “in the end, … love for the Whopper sandwich proved to be stronger than 233,906 friendships.”
Links:
Whopper Sacrifice: http://www.whoppersacrifice.com/
